Summer 2008 Read

Join us Wednesday, August 27, 2008 F.D. Bluford Library, Seminar room 256-258, 12:30pm

More "The Tipping Point" information....
http://www.gladwell.com/tippingpoint/index.html

"Accepting diversity or delving outside of your accepted social boundaries and embracing different circumstance absolutely contribute to happiness".

Here is a link to Malcolm Gladwell's speech on TED Talks 2004
http://www.youtube.com/watch?v=iIiAAhUeR6Y

Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York's subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the "tipping point," or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking. Donna Seaman-BookList

Enjoy